How to turn a software idea into a real product
Most ideas die because they jump straight from "idea" to "build". The shorter path has five steps: problem, audience, assumptions, a small version, and measurement.
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Process articles
The way of working from need to delivery: approval gates, requirements traceability and one accountable owner.
10 articles
How to choose a software development team or company: a checklist
Choosing who builds your product is the most important decision in a software project. Here are seven questions and several warning signs to help you decide before you sign.
Read articleWhy products fail in the gap between need and build
Most software products don't fail because of bad code. They get lost between what the business needs and what the team builds. Where that gap comes from, how to spot it, and how to close it.
Read articleWhat is a PRD, and how to write one people actually use
A product requirements document is where business and engineering meet. This guide covers the sections a useful PRD needs, what to leave out, and how to keep it short enough to be read.
Read articleProduct discovery: seven questions before the first line of code
Seven questions answered before design and development can save months of rework. They pin down the problem, the user, the success metric and the main risks of a product.
Read articleADRs: why architecture decisions should be written down
Six months on, nobody remembers why this database or this structure was chosen. An architecture decision record is a one-page note that keeps the reasoning behind each important decision and ends repeat debates.
Read articleEvaluating AI quality: from "looks good to me" to systematic measurement
An AI product can't be approved with a handful of manual tries. An evaluation set, clear criteria and a quality gate before each release are the only dependable way to change models and prompts without breaking the product.
Read articleApproval gates: why every project stage needs a documented output
Projects reviewed only at the end find their mistakes when fixing them has become expensive. An approval gate after each stage stops a mistake where it happens and gives the client real control.
Read articleThe requirements traceability matrix: from need to test, nothing dropped
In large projects requirements disappear quietly: something agreed in a meeting is never built or never tested. A traceability matrix links each requirement to its design, code and test so nothing falls through.
Read articleOne accountable owner: why a product needs someone who owns the whole path
When definition, design and build are split across several people and teams, each does its part well and the result is still wrong. The product architect's job is to fill the space between those parts.
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