Process
Seven stages, each closed by an approval gate.
Process is my main differentiator: every stage produces a documented output that you review and approve before the next one begins. This site was built the same way.
Every stage closes with an approval gate: you see the output and sign it off before the next stage begins.
- 01
Understand
The business, the users, the constraints. Before any solution, we understand the problem precisely.
Stakeholder interviewsProblem mapCompetitive scanGate: the problem is the right one
- 02
Define
Scope, success criteria and priorities are made explicit and written down.
Product requirements (PRD)Personasv1 scopeGate: scope and success criteria locked
- 03
Architect
System, data, integrations and technical decisions — with an upgrade path from day one.
System mapArchitecture decision recordsAPI contractsData modelGate: architecture and risks accepted
- 04
Design
User flows, interface and interactions — where the product starts to feel real.
User flowsDesign systemInteractive prototypeGate: prototype signed off
- 05
Build
Development with the team and AI-assisted engineering, in shippable phases.
Locally runnable buildPhased deliveryCode reviewGate: each phase on a preview environment
- 06
Validate
Testing, review and a quality gate before every release.
Test bankVisual and mobile QAAcceptance criteriaGate: acceptance criteria green
- 07
Launch
Deployment, monitoring and the plan for wiring in real services.
Deployment guideHealth monitoringGrowth roadmapGate: live, with monitoring on
Principles that hold at every stage
- 01
Final architecture from day one, a lightweight implementation to start.
- 02
Every external dependency behind a swappable layer.
- 03
No claim without evidence; no number without a source.
- 04
Decisions are written down so they can be defended later.
Work together
Have an idea?
Let's build it.
A few short questions — under two minutes. After reviewing it, I'll come back with a specific answer, not a generic message.
- 1ReviewI read the problem, the stage and the constraints.
- 2Discovery callOne session to clarify the goal and the scope.
- 3Structured proposalScope, phases, deliverables and an upgrade path.
- 1 Project
- 2 Details
- 3 Contact