08 · Smart CRM
Madar
A CRM with automatic lead scoring and next-best-action suggestions.
Key screen
12hot leads
- Follow-up call
- Send proposal
- Demo meeting
Madar
12hot leads
- Follow-up call
- Send proposal
- Demo meeting
Problem
Sales teams spend the same time on hot and cold leads.
Audience
B2B sales teams
Product idea
A kanban pipeline with lead scores and a suggested next step for every deal.
Visual identity
Palette
- #0B1410
- #3FBF8C
- #E3B062
- #ECE7DC
Type note
Compact cards, one verb per card.
Core user flow
- 01Lead in
- 02Score
- 03Suggested action
- 04Close the deal
Design rationale
Each card has exactly one next step — a CRM should tell you what to do next, not just record status.