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Live / in production

Surneex

A specialist store for refurbished Surface devices and gaming laptops, built around trust: every device is tested for 72 hours before it's sold.

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Product type
Specialist e-commerce
Domain
Refurbished Surface & gaming laptops
My role
Implementation, design direction, architecture and technical planning, and the store's AI ideas (client: an importing merchant; initial idea from a business partner)
Platform
Web — RTL

Challenge

Buying expensive refurbished hardware in Iran comes with real doubt: is it genuine, is it healthy, and is it the right model for me?

Product

A buying experience designed from the start to remove doubt: a clear 72-hour test promise, a 6-month warranty, free AI buying advice and a premium right-to-left catalogue.

Core flow

  1. 01Buyer's need
  2. 02AI advice
  3. 03Pick a model
  4. 04Test + warranty
  5. 05Purchase

What was built

  • 01Trust narrativeThe 72-hour test and warranty sit at the centre of the brand message.
  • 02AI buying advisorHelps non-experts choose the right device for their needs.
  • 03Product discoveryModern, comparable presentation of every model.
  • 04Premium RTL interfaceA dark, precise interface built for technical products.

Technology

  • Custom RTL UI
  • AI buying advisor

Key decisions

  1. Decision 01

    Trust belongs in the headline, not the About page — it is the main barrier to purchase.

    Evidence: surneex.com
  2. Decision 02

    AI advice instead of complex technical filters for non-expert buyers.

    Evidence: surneex.com

Outcome

The store is live and trading.

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Interactive pattern

A pattern rebuild with local data — not the product's real data.