Pasokhinoo
An AI sales and support agent that answers from a store's real catalog across seven channels and closes the order inside the chat.
Challenge
Iranian online stores field a steady stream of messages across half a dozen messengers. After-hours questions go unanswered, buying signals slip through, and every channel has its own inbox. Rule-based bots break on the first question they weren't scripted for.
Product
One agent learns the store's products, prices, stock, shipping rules and FAQ, then answers on Telegram, Bale, Eitaa, Rubika, Instagram, WhatsApp and the website widget at once. It reads buying intent, captures the lead and walks the customer all the way to sending a payment receipt — without leaving the chat.
Core flow
- 01Customer message
- 02Store knowledge
- 03Answer + intent
- 04Lead captured
- 05Order in chat
What was built
- 01Store knowledge baseAnswers are grounded in real product data and the store's FAQ — not canned replies.
- 02Unified channel inboxEvery conversation in one view, with an installable seller app.
- 03Checkout inside the chatProduct, address, shipping method and payment receipt — without leaving the conversation.
- 04Lead detectionBuying intent is captured so no sales opportunity disappears.
- 05Human handoffComplaints and explicit requests are detected and routed to a person.
- 06Scoped teammate accountsSeparate roles and permissions — no shared passwords.
Architecture
White-label, multi-tenant architecture: each store's data is isolated from day one, channels sit behind a single integration layer, and outbound events are published through HMAC-signed webhooks.
AI
AI is the product, not a bolt-on: every answer is grounded in that store's own knowledge, the brand voice is configurable, and whenever confidence is low or a customer is upset, the conversation reaches a human.
Technology
- Next.js
- FastAPI
- Multi-tenant
- Message queue
- HMAC webhooks
- PWA
Key decisions
- Decision 01
Strict per-store data isolation from day one — the product serves many stores.
Evidence: pasokhinoo.ir - Decision 02
Messenger connectivity constraints in the Iranian market were mapped before the channel architecture was chosen.
- Decision 03
Official Instagram and WhatsApp Business connections — user passwords are never requested or stored.
Evidence: pasokhinoo.ir - Decision 04
A 14-day trial after application review, to keep every onboarding high quality.
Evidence: pasokhinoo.ir
Outcome
The product is public and live; businesses running on it are listed on its home page — including the assistant behind Maseer.
Interactive pattern
A pattern rebuild with local data — not the product's real data.